We start with understanding your goals and objective for the partnership and develop a plan that combines the right elements for your campaign. That could include the right celebrity ambassador, content executions, platforms, and amplification to reach your target audience.

Not every partnership includes every service we provide, but our team of content marketing experts are here to identify the elements that make the most sense to deliver the greatest impact.

Yes – our in-house production team works hand-in-hand with account managers and marketing on the creative strategy for your content. This means nothing gets lost in translation and the process is seamless.

Our production team can handle everything from creative through delivery of platform-ready content. If a client already works with a creative agency, we can also work in collaboration with the agency to develop the content plan.

McGillivray Group isn’t an agency in the traditional sense. We’re a media and marketing company built to solve a problem brands have faced for years: too many partners, too many handoffs, too much complexity. We believe brands shouldn’t need multiple partners to bring a campaign to life.

We combine strategy, celebtrity talent, production, marketing, and media under one roof, giving clients a more streamlined way to develop content and reach audiences.

That model is strengthened by long-standing relationships with major broadcasters and streaming platforms, providing clients with access to opportunities that aren’t available through most traditional agency models.

Absolutely. We help brands find and secure talent for campaigns, content, partnerships, and brand ambassador programs.

We handle the process from outreach and negotiations through contracts, deliverables, and relationship management.

Already have someone in mind? We work regularly with major talent agencies and management teams, giving us direct access to a wide range of Canadian and international personalities.

Not at all. While we produce and manage all of Scott McGillivray’s content, that’s just one part of what we do.

McGillivray Group develops content, partnerships, and marketing campaigns for brands across a wide range of industries. Depending on the project, that may include Scott, other celebrity talent, influencers, experts, real people, or no talent at all.

Our focus is finding the right approach for the audience and objectives, not fitting every project into the same formula.